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Campaign

Guardians of the Future

If you’re aged 15 to 30 you may not be protected against measles. Measles is a serious disease that can make you very sick. It’s about eight times more contagious than COVID-19 so it spreads fast.

Getting immunised is the best way to protect against measles – it’s easy and it's free.

When you immunise against measles, you don't just protect yourself. You also protect your whānau, your community, and future generations from harm. 

 

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Key Messages

Aged 15 to 30? You might not be protected against measles.
Measles can make you very sick and can be life-threatening.
Measles is about 8x more contagious than COVID-19.
Protect against measles. Be a guardian of the future.
Immunise to protect yourself and your whānau.
Get your free measles immunisation.

Audience

Our primary audience for this campaign is Māori and Pasifika peoples aged 18 to 30. Our secondary audience is all young people aged 18 to 30 who might not be fully protected against measles. The campaign has been designed to resonate with those population groups who are most impacted by measles.

Campaign channels

Television
Online
Radio
Outdoors Media

Help spread the word

Resources and campaign print artwork files such as posters, online banners, videos and education content will be available for community organisations and others to promote the campaign in their local communities.

View resources