Family, whānau and friends are commonly reported as discriminating towards people experiencing mental distress. The New Zealand Mental Health Monitor (2018) delivered by Te Hiringa Hauora/Health Promotion Agency reports that 80% of New Zealanders know someone who experiences mental distress or were affected by mental distress themselves. The lifetime exposure to mental distress is highest for family/whānau (51%) and close friends (50%).
Everyone is a family/whānau member or friend, and has the power to exclude someone with mental distress. This campaign aims to address this and help change behaviour.