The audience for this campaign is wāhine Māori aged 18 to 34.
Kuīni is a casual, friendly chatbot with zero judgement. She is here to help wāhine Māori kick their hikareti habit. She's Artificial Intelligence that wants to make a difference.
Kuīni supports you through the first 30 days of your smokefree journey. She's always online, as a digital distraction during crunchtime and a carefree buddy if you stumble. She's the sis you can rely on so you don't need to go cold turkey on your own.
You can access Kuīni instantly on Messenger whenever you need, and she will check in daily to see how you're feeling. Her focus is on just being there for you, so you can be straight up about how things are going. She's your digital confidante who doesn't require teka styles from anyone.