‘Let’s play every day’ promotes the importance of active play for children under five by encouraging parents and whānau to play with their children – every day.
Giving children lots of opportunities to play, both alone and with others, helps with their learning and development. Play is fun, and doesn’t need to be formal, structured or to cost money.
The campaign is a partnership between Te Hiringa Hauora/Health Promotion Agency, Sport New Zealand and Healthy Families New Zealand.
Sport New Zealand is supporting and advocating for play in several ways throughout New Zealand. To find out more, visit the play section of their website. You’ll also find a link to their Play Principles, and information about physical literacy – which starts with children’s play.
Visit Healthy Kids New Zealand if you’re looking for ideas on how you can create healthy change in your community. You’ll also find information and contact details for the 10 Healthy Families NZ locations across the country.
So what are you waiting for? Have some fun and play, every day! It’s not strange, it’s play time.