Campaign

Let's play every day

‘Let’s play every day’ promotes the importance of active play for children under five by encouraging parents and whānau to play with their children – every day.

Giving children lots of opportunities to play, both alone and with others, helps with their learning and development. Play is fun, and doesn’t need to be formal, structured or to cost money.

The campaign is a partnership between HPA, Sport New Zealand and Healthy Families New Zealand.

Sport New Zealand is supporting and advocating for play in several ways throughout New Zealand. To find out more, visit the play section of their website. You’ll also find a link to their Play Principles, and information about physical literacy – which starts with children’s play.

Visit Healthy Families New Zealand  if you’re looking for ideas on how you can create healthy change in your community. You’ll also find information and contact details for the 10 Healthy Families NZ locations across the country.

So what are you waiting for? Have some fun and play, every day! It’s not strange, it’s play time.

 

Key Messages

Play with your kids – it’s fun and helps with their learning and development.
Provide your kids with lots of opportunities to play, both alone and with others, indoors and outside, and in ways that move all of their bodies.
Play doesn’t need to be formal, structured or cost money.

Campaign channels

Audience

Let's play every day is aimed at parents and whānau of children under five. The campaign will be running over the Christmas/summer break, when we hope families will have lots of opportunities to play together.

If you work with families with under five-year-olds or simply want to share with your own whānau or local community members, see below for links to resources to help you spread the word.