Campaign

Say Yeah, Nah - Department of Lost Nights

Say Yeah, Nah contributes to changing New Zealanders’ drinking culture from the current norm of high-risk drinking to one of moderation. 
 

Department of Lost Nights

The fifth phase of Say Yeah, Nah (The Department of Lost Nights) launched in early 2018.

The Department of Lost Nights is based on the insight that 18 to 24-year-olds may drink too much because they think it leads to good times. Instead, drinking too much can keep you from being part of the action and lead to you forgetting the good times.

This campaign is based on a story where the main character feels like he’s missed out. While on a night out with his friends, who choose to stop drinking, he has too much to drink and gets a visit from the Department of Lost Nights – a group of workmen who come into his head and repossess his memories. In the morning he wakes up with a hangover and a sense of loss.

View the full story

Read about the previous phases of Say Yeah, Nah

Key messages

When you drink too much, you risk missing out on the good times.
‘Yeah Nah’ is a great way to say you don’t want another drink.
Say Yeah, Nah and ease up on the drink.

Audience

Our Say Yeah, Nah campaigns aim to reach 18 to 24-year-olds, as they are known to drink more frequently and at riskier levels than other age groups. The Department of Lost Nights is designed to be easily shared on social media and to generate discussion among this target audience.