Say Yeah, Nah contributes to changing New Zealanders’ drinking culture from the current norm of high-risk drinking to one of moderation.
Department of Lost Nights
The Department of Lost Nights advertising is the fifth phase in the alcohol moderation campaign run by Te Hiringa Hauora/Health Promotion Agency, known as Say Yeah, Nah. Phases of Say Yeah, Nah messaging have focused on saying no, not pushing alcohol on others, pacing yourself with water, moderating intake to go the distance and not missing out because of too much alcohol.
The original Department of Lost Nights video told the story of a person who drinks too much and loses his memories, therefore, missing out on the night. The latest creative extension shifts the focus to actions that can be taken to prevent missing out.
Read about the previous phases of Say Yeah, Nah