Vape to QuitStrong is a harm reduction campaign. It is designed to reduce the significant harm that is caused by smoking tobacco. Te Hiringa Hauora has developed the campaign on behalf of the Ministry of Health. It aligns with the Ministry of Health’s position statement on vaping, and its role in contributing to Smokefree 2025.
Vaping can be a way to quit tobacco, as it provides nicotine with fewer of the toxins that come from burning tobacco. While vaping is not harmless, it is considerably less harmful than smoking tobacco.
The Vape to QuitStrong campaign uses a montage of videos from real people supporting someone close to them who is using vaping as a way to quit smoking. The videos are not scripted making them authentic and relatable.
The campaign is supported by the Vaping Facts website.