This fact sheet looks at advertising and promotion of gambling uncovered in the Health Sponsorship Council’s (HSC’s) 2010 Health and Lifestyles Survey (HLS). The HSL provides information on New Zealanders’ awareness of advertising for gambling activities and the influence of this advertising on their gambling behaviours. In addition, people’s awareness of information regarding problem gambling support services is presented here.
Note: The term ‘gamblers’, as used here, refers to anyone who has bet any money, bought tickets or paid to do any activities for money or prizes in the past 12 months. More than 80% of New Zealanders fit this definition.