2012 Youth Insights Survey Methodology Report

The Youth Insights Survey (YIS) forms part of the New Zealand Youth Tobacco Monitor (NZYTM), a
collaborative effort by the Health Promotion Agency (HPA1) and Action on Smoking and Health
(ASH). The YIS is a nationwide paper-based survey of Year 10 students conducted in schools
every two years. The YIS was first carried out in its current form in 2006, and the 2012 YIS is the
fourth in this series.

The YIS collects data on smoking-related knowledge, attitudes and behaviour, as well as students’
interests, lifestyles, activities and media use, and responses to tobacco control initiatives. It
monitors the broad spectrum of risk and protective factors that relate to smoking uptake among
young people.

This methodology report details the procedures and protocols followed to ensure the YIS produces
high quality, robust data. Specific analyses such as short fact sheets can be accessed on this site.