Much of our work uses marketing approaches aimed at achieving behaviour change. Promoting health and wellbeing, working with communities and communicating health messages to priority audiences are major parts of our work. 2 Column Layout Mental health Campaign Just Ask. Just Listen. 4 Oct 2018 The campaign ‘Just Ask. Just Listen’ communicates with family, whānau and friends of people experiencing mental distress. It uses humour and existing New Zealand wildlife film footage to highlight people’s behaviour by showing ‘what not to do’ – including deciding what’s best for the person, labelling or name-calling, awkward conversations and excluding someone from social occasions. Alcohol Campaign Pre-Testie Bestie 6 Sep 2018 Pre-Testie Bestie is the second phase of the Don’t know? Don’t drink campaign. The story follows a young woman supporting her bestie, who suspects she may be pregnant, to be alcohol-free until she can take a pregnancy test. Campaign Stroke FAST campaign 23 Jul 2018 The FAST campaign raises awareness that stroke is a brain attack. It is always a medical emergency. Know the signs of stroke. If you see any signs call 111 immediately. Tobacco control Campaign Stop Before You Start 26 Apr 2018 Stop Before You Start puts a spotlight on young adults and their smoking, especially the point where they might turn from social smoking to regular smoking. Stop Before You Start focuses on reducing the number of 17 to 20-year-olds taking up smoking. Immunisation Campaign HPV immunisation 12 Feb 2018 HPV (Human papillomavirus) infection can cause cancer in both men and women. Immunisation protects against most cancers caused by HPV. We work with the Ministry of Health’s immunisation team to provide communications and marketing support for its National Immunisation Programme, including vaccinating against HPV. Alcohol Campaign Say Yeah, Nah - Department of Lost Nights 2 Feb 2018 Say Yeah, Nah contributes to changing New Zealanders’ drinking culture from the current norm of high-risk drinking to one of moderation. Department of Lost Nights The fifth phase of Say Yeah, Nah (The Department of Lost Nights) launched in early 2018. Nutrition and physical activity Campaign Health Star Ratings 9 Oct 2017 The Health Star Rating is a trans-Tasman system to provide a quick and easy way to choose healthier packaged foods. The Ministry of Health commissioned HPA to work with the Ministry for Primary Industries to develop, implement and monitor the Health Star Ratings (HSR) marketing and education campaign. Minimising gambling harm Campaign Choice Not Chance 28 Sep 2017 Choice Not Chance encourages people to check whether their gambling is just for fun and to seek help if needed. Gambling can start out as fun, but there is a point where it becomes ‘unfun’. This is the central theme of the latest Choice Not Chance campaign. Mental health Campaign Depression.org.nz campaign 21 Aug 2017 Depression.org.nz promotes small steps that you can take on the path to recovery from depression and anxiety. It also encourages help seeking by visiting the depression.org.nz website. The depression.org.nz campaign is part of the National Depression Initiative (NDI). The programme works to reduce the impact of depression and anxiety on New Zealanders. Alcohol Campaign Helpseekers 16 Jun 2017 Helpseekers invites heavy drinkers to look at the consequences of their drinking and contact the Alcohol Drug Helpline for support.