Skin cancer prevention
Never Let Your Child Get Sunburnt: Did the messages lead to behaviour...
26 Apr 2011
In 2007/08, the Health Sponsorship Council (HSC) launched the Never Let Your Child Get Sunburnt campaign. The campaign targeted parents and caregivers and explained the link between sunburn and melanoma, with the overall aim of reducing sunburn among children. In March 2010, the HSC evaluated the effectiveness of its three-year campaign for New Zealand adults.