Tobacco control

Awareness of Smoking Not Our Future - Youth Insights Survey 2010. In Fact

6 Jul 2011

In the 2010 Youth Insights Survey, 14- to 15-year-olds were asked about their recall of Smoking Not Our Future ads. Almost all young people were aware of the ads and awareness was as high among smokers as non-smokers. Recall was higher among young Māori, a key audience for the initiative.