Estimates of how many people smoke. In Fact

In 2010, although around one in five (19%) New Zealanders were daily smokers, people overestimated the proportion of New Zealanders who smoke. The average estimate was two in five (40%) New Zealanders. Māori, Pacific and Asian people, current smokers, people living in areas of high deprivation status, young people, females, and people without formal qualifications were more likely to overestimate the proportion of New Zealanders who smoke daily.