Impact of Smoking Not Our Future - Youth Insights Survey 2010. In Fact

In the 2010 Youth Insights Survey,  14- to 15-year-olds who recalled Smoking Not Our Future were asked a series of questions about the impact of the ads. Findings suggested that the ads had high impact, particularly among young Māori, who were as likely or more likely as non-Māori to agree with statements about impact. For example, Māori were more likely to report having discussed the ads with friends and family/whānau.