The Pacific people’s alcohol research project was started early in 1996. Commissioned by the Alcohol Advisory Council of Aotearoa New Zealand (ALAC), the project aims to provide up-to-date research information on the views about alcohol held by members of Aotearoa New Zealand’s various Pacific cultures. In this chapter, results are presented from research of Fijian people. ALAC Research Monograph Series: No. 4.