Tobacco control

Tobacco smoking in the media and youth smoking - A summary of key literature - 2007

1 May 2008

This report summarises the literature relating to tobacco portrayals in the media, and youth smoking uptake. It explores how the media influences tobacco uptake and use; considers media use by New Zealand youth; examines instances of tobacco portrayals in the media; and looks at ways to counter and reduce smoking portrayals in the media.